Privacy Policy

Why your data is important to Tramontina?

Tramontina, committed to the best experience of its consumers and tramontina.com.br and tramontinastore.com website users, through a permanent effort to make people's lives increasingly better, considers your data of utmost importance to fulfill these objectives, thus formulating the Tramontina Privacy Policy to demonstrate how we use, treat, and protect your data, with respect for your privacy and compliance with the legal norms of Brazilian legislation, in particular to Law 13,709/2018 (“LGPD”).


This “Policy” also aims to explain the form and legal justifications for handling the data of all individuals with whom it relates, under the following terms.

What are the goals of the Tramontina Privacy Policy?

The purpose of this “Policy” is to demonstrate, in a transparent way, our commitment to protect your data, exposing how we: 1) collect; 2) use; 3) disclose; 4) share; 5) store; e 6) ensure the safety of your data, in accordance with legal guidelines. 

All your rights will be duly explained in this “Policy”, with the indication of the channels to contact us.

The Tramontina Privacy Policy may be modified at any time, to comply with applicable rules. Periodic reading is recommended, by accessing the websites (tramontina.com.br/en/privacy-policy or tramontinastore.com/politica-de-privacidade).

What data we collect and how we use it?

The main ways of collecting personal data that Tramontina uses are set out below, with the respective details of the purposes of use, legal bases, and any sharing we might carry out:

Data categories and collection locations? Which data? With what purpose? What is the legal basis? Who do we share it with?
WHEN ACCESSING THE TRAMONTINA INSTITUTIONAL WEBSITE: tramontina.com.br
  • Name
  • Nickname
  • Telephone
  • CPF (TAX ID)
  • Gender
  • Address
  • Email
  • Date of birth
  • Occupation area
  • Password
  • Promotional campaigns;
  • Provision of additional warranty;
  • Projects and product budget;
  • Technical visits
  • With your consent;
  • Contract execution
  • With the other Tramontina units;
  • Companies hired to ensure website operation;
  • Companies hired to provide database management services;
  • Companies hired to carry out promotional campaigns;
  • Government Authorities and/or Inspection Entities
PURCHASES AT THE TRAMONTINA E-COMMERCE: tramontinastore.com

  • Compliance with the obligation of delivering the product to the consumer;
  • Issuance of domestic invoices;
  • Compliance with the Consumer Protection Code rules;
  • Promotional campaigns

PURCHASES IN PHYSICAL STORES - TRAMONTINA RETAIL
  • Name
  • Telephone
  • Address
  • Email
  • CPF (TAX ID)
  • Credit card
  • Birthday
  • State Registration (rural producer)
  • Compliance with the obligation of delivering the product to the consumer;
  • Issuance of domestic invoices;
  • Promotional campaigns
  • Contract execution;
  • Compliance with legal obligation;
  • With your consent
  • With Carriers;
  • Companies hired to provide database management services;
  • Companies hired to carry out promotional campaigns;
  • Government Authorities and/or Inspection Entities.
TRAMONTINA CONSUMER SERVICE CENTER
  • Name
  • Address
  • Telephone
  • CPF (Tax ID)
  • Gender
  • Email
  • Date of birth
  • Banking information
  • Compliance with the obligations of the Consumer Defense Code;
  • Answering questions;
  • Promotional campaigns;
  • Compliance with a legal obligation;
  • Contract execution;
  • With your consent;
  • With other Tramontina units;Carriers;
  • Companies contracted to provide database management services;
  • Outsourced legal advice;
  • Outsourced Technical Assistants;
  • With companies contracted to carry out promotional campaigns;
  • Government Authorities and/or Inspection Entities.
FAIRS, EVENTS, AND SHOWS

  • Promotional campaigns
  • With your consent
  • With the other Tramontina units;
  • Companies hired to provide database management services;
  • Companies hired to conduct promotional campaigns;
  • With other Tramontina units;
  • Companies hired to provide database management services ;
  • Companies hired to conduct promotional campaigns
COMMERCIAL REPRESENTATIVES
  • Full name;
  • 3x4 Picture;
  • Banking information;
  • Contact information;
  • Partner information;
  • Email;
  • Address;
  • Password;
  • Profession;
  • Nationality;
  • Marital Status;
  • CPF(Tax ID);
  • Compliance with an obligation under a representation agreement;
  • Contract execution;
  • Other Tramontina Units;
  • Outsourced legal advice;
  • Banking Institutions;
 T STOCK www.tramontina.net/tstock AND BRAND SITE https://brand.tramontina.com.br
  • Name;Email;
  • Type of user;
  • Address;
  • Password;
  • CNPJ (Corporate Taxpayer Identification Number) and name of the company that has a relationship.
  • Provision of technical materials and image bank to customers, employees, suppliers, representatives and agencies;
  • User identification to valid whether he/she has any relationship with Tramontina;
  • Enabling registration for login.
  • Contract execution;
  • Regular exercise of rights;
  • Other Tramontina Units;
  • Database management companies;
CONSUMERS WHO PURCHASE AN ADDITIONAL WARRANTY
  • Name;
  • Email;
  • Address;
  • Telephone;
  • Password;
  • CPF (Tax ID);
  • Identification of the consumer who purchased an additional warranty;
  • Promotional campaigns;
  • Contract execution;
  • With your consent;

  • Other Tramontina Units;
  • Database management companies;
  • Outsourced Technical Assistansts.
  • Companies contracted to roll out advertising campaigns;
EMPLOYEES OF CUSTOMERS/STORES TO CARRY OUT SALES CAMPAIGNS
  • Name;
  • Date of birth;
  • Email;
  • Address;
  • Telephone;
  • CPF (Tax ID);
  • Password;
  • Participant registration in the sales campaign to be eligible for prizes;
  • Calculation and registration of results;
  • Incentivizing sales of Tramontina products;
  • Advertising campaigns;
  • Contract execution;
  • Regular exercise of rights;
  • With your consent;
  • Other Tramontina Units;
  • Sales representatives hired by Tramontina;
  • Companies contracted to roll out advertising campaigns;
  • Credit card operators for prize delivery;
REGISTRATION OF TECHNICAL ASSISTANTS
  • Name;
  • SERASA Inquiry;
  • CPF (Tax ID);
  • Telephone/WhatsApp;
  • Address;
  • Email;
  • Password;
  • Outsourcing of technical assistance to comply with the Consumer Defense Code;
  • Company security;
  • Contract execution;
  • Compliance with a legal obligation;
  • Regular exercise of rights;
  • Database management companies;
  • Outsourced legal advice;
REGISTRATION OF SALES PROMOTERS
  • Name;
  • Date of birth;
  • Email;
  • Address;
  • Gender;
  • CPF (Tax ID);
  • 3x4 Picture;
  • PIS (Social Integration Program);
  • Service agreement fulfillment;
  • Identification of the third-party employee who will provide the services;
  • Registration of employee on a specific platform to perform activities;
  • Contract execution;
  • Regular exercise of rights;
  • Other Tramontina Units;
  • Database management companies;
  • Sales representatives hired by Tramontina;
  • Tramontina Customers;
  • Advertising and press advisory agencies.
WEBSITE USER REQUESTING SERVICE BY COMMERCIAL REPRESENTATIVES, WHEN ACCESSING:
https://www.tramontina.com.br/atendimento-suporte/contato-representantes
  • Company name;
  • CNPJ (Corporate Taxpayer Identification Number);
  • Full name;
  • Email;
  • Telephone;
  • Full address;
  • Zip code;
  • Message;
  • Answer the question of the website user who expressed interest in receiving contact from a Tramontina sales representative
  • Contract execution;
  • Legitimate interest;
  • Database management companies;
  • Sales representatives hired by Tramontina;
  • Companies hired to ensure website operation;
REGISTRATION OF SUPPLIERS
  • Full name;
  • CPF (Tax ID);
  • RG (Brazilian identity number);
  • PIS (Social Integration Program);
  • Date of birth;
  • Profession (CBO - Brazilian Classification of Occupations);
  • Full address;
  • Bank details;
  • Telephone/Mobile phone;
  • Email;
  • Password;
  • Compliance with an obligation to execute a contract with the supplier;
  • Issuance of domestic invoices;
  • E-social requirement;
  • Identification for authentication in web system;
  • Contract execution;
  • Compliance with a legal obligation;
  • Regular exercise of rights;
  • Other Tramontina Units;
  • Database management companies;
  • Government;
TRAMONTINA CHALLENGE PARTICIPANT (Universities)
  • Full name;
  • Email;
  • If they work in the chosen major area;
  • CPF (TAX ID);
  • Address;
  • Telephone number;
  • Education Institution;
  • Issuing of a certificate of participation, knowledge, and control from the university;
  • Meeting campaign regulations and requirements;
  • Streamlining award ceremony;
  • Contacting the participant;
  • Issuance of domestic invoice;
  • Contract execution;
  • Compliance with a legal obligation;
  • Database management companies;
  • Other Tramontina Units;
  • Participating University;
  • Outsourced legal advice;
  • Carriers;
  • Tramontina customers participating in the ideas contest;
  • Government;
SPECIFIER PROFESSIONALS
  • Full name;
  • Email;
  • Telephone number.
  • Address;
  • CPF (Tax ID);
  • Relationship with specifier professionals;
  • Sending gifts or samples;
  • Issuance of domestic invoices;
  • Legitimate Interest;
  • Compliance with a legal obligation;
  • Database management companies;
  • Outsourced legal advice;
  • Other Tramontina Units;
  • Carriers;
  • Government;
ENTRY ACCESS CONTROL (Visitors)
  • Full name;
  • CPF (Tax ID);
  • Email;
  • Telephone number.
  • Copy of photo identification document;
  • Visitor’s photo;
  • Company linked to;
  • Image of security cameras;
  • Proof of vaccination (covid 19);
  • Identification and control of access conducted on the company's premises, for the purposes of your safety and that of Tramontina;
  • Ensuring the health of employees and other people who access the site for work, visits, deliveries; 
  • Regular exercise of rights;
  • Protection of the life or physical safety of the beneficiary or a third party;
  • Outsourced property security company;
  • Other Tramontina Units;
ENTRY ACCESS CONTROL (Third-party contractors)
  • Full Name;
  • CPF (TAX ID);
  • Email;
  • Telephone number;
  • Photo identification document;
  • Third-party photo;
  • Company linked to;   
  • Image of security cameras;
  • Admission date;
  • Date of birth;
  • Working hours and shift;
  • Occupation;
  • Gender;
  • Vehicle License Plate;
  • Proof of vaccination (covid 19);
  • Certifications and evidence of the activities and functions to be performed;
  • Identification and control of access conducted on the company's premises, for the purposes of your safety and that of Tramontina;
  • For purposes of Audits and control of compliance with the contractual third-party obligations;
  • Ensuring the health of employees and other people who access the site for work, visits, deliveries;
  • Regular Exercise of Rights;
  • Contract execution;
  • Protection of the life or physical safety of the beneficiary or a third party;
  • Outsourced property security company;
  • Other Tramontina Units;

Tramontina does not commercialize, disclose, and/or share the data of the data subjects mentioned in this “Policy” for purposes other than for those detailed above.

The accuracy of the data provided by data subjects to Tramontina is their sole responsibility, and any deficiency or incompletion of such data may impair the very purpose for which they will be registering, except the possibility of correcting and updating the information through the channels provided in this “Policy”.

Where do we store your data?

The collected data will be stored with datacenters, on physical servers located in Brazil and in virtual clouds at Oracle, Amazon Web Services (AWS), Azure, and Google Cloud Platform, located abroad.

Is there an International Transfer of your data?

Yes, there will be an international transfer of data for the purpose of storing them. Oracle, Amazon Web Services (AWS), Azure and Google have a suitable level of protection for Personal Data and Tramontina shall establish mechanisms to guarantee the legality of the international transfer of Personal Data, according to the rules contained in the LGPD and regulations issued by the ANPD.

What are your rights?
  • Confirming the existence of your data;
  • Having access to your data;
  • Requesting the correction of incomplete, inaccurate, or outdated data;
  • Requesting anonymization, blocking, or deletion of unnecessary data;
  • Requesting portability of your data to another provider;
  • Requesting the deletion of your data after use;
  • Being informed about shared data use;
  • Being informed about the consequences of not providing your data;
  • SRequesting revocation of your consent.

o exercise any of these rights, you can contact Tramontina through the available channels in this “Policy”.

What precautions do we take with information security?

Tramontina adopts information security management methods and strict information protection controls, following the recommendations of national and international Information Security standards, such as NBR ISO/IEC 27000, requiring its suppliers to guarantee the same, or higher level of security, for the data stored in their databases.

How long does Tramontina use and store your data?

Your personal data will remain stored in the Tramontina database for legitimate and essential purposes, such as: 1) the existence of a specific law or regulation requiring a specific period for data retention; and 2) for security, fraud control, and preservation of rights. We shall keep the record history of consumer and user data of the data subjects, ensuring exclusive use by Tramontina and the companies hired by it to fulfill the purposes described in this “Policy”, in addition to preserving the security of such information and other legitimate interests, in accordance with Article 10 of the LGPD.

You can request the anonymization or revocation of your consent through the channels informed in this “Policy”. When the consent is requested or revoked, the data subject shall opt out, no longer receiving advertising and marketing information.

What about children's data?

Tramontina's websites are targeted and intended to be used only by people 18 years of age or older. We do not target advertising to children, and we do not knowingly collect personal data from children under the age of 18.


By accepting the terms of this policy, the data subject declares that they are over 18 (eighteen) years old and that they have read the rules of this document completely and attentively, being fully aware thus granting their free and express agreement with the terms stipulated herein.

Does Tramontina use “cookies”?

What are cookies?

They are small text files, like a data packet, recorded and sent from a web server (site) to browsing programs (browsers). Browsers store this information to set preferences according to user accesses.


What are the types of cookies used?

Tramontina uses cookies that may be of the “session”, “first-party” or “third-party” type. In the first case, storage is temporary, only while the user is active and using the browser, and no information about the device is collected. First-party cookies store information and preferred settings while you are browsing the site and save them for when you revisit the page in the future. These will remain stored on your device until they expire or are deleted using browser features. Third-party cookies, on the other hand, are collected by an organization other than the domain owner which allow for more complete analysis of browsing habits. They remain on the device for some time and can also be deleted manually by the user.

Which data do we collect via cookies?

First and third-party cookies such as “Rockin Tags” and Google tools are used to collect browsing information such as: activities/visits to the website, most visited categories, clicks, among others. The data is collected automatically, and the examples are described in the table below:

Data categories and collection locations? Which data? With what purpose? What is the legal basis? Who do we share it with?
COOKIES TRAMONTINA INSTITUTIONAL WEBSITE:tramontina.com.br
  • Browser type/version
  • Access time
  • Pages accessed
  • Geographic Location
  • IP Address
  • Device
  • Access date
  • Clicks
  • Identify the profile and browsing for management, administration, service, enhancement and improvements in the products and services offered;
  • Promotional campaigns
  • With your consent
  • Companies hired to ensure website operation;
  • Companies hired to provide database management services;
  • Companies hired to carry out promotional campaigns
COOKIES TRAMONTINA E-COMMERCE: tramontinastore.com
  • IP Address
  • Location
  • Email
  • Browser type/version
  • Access time
  • Pages accessed
  • Device
  • Access date
  • Clicks
  • Identify the profile and browsing for management, administration, service, enhancement and improvements in the products and services offered;
  • Promotional campaigns
  • With your consent
  • Companies hired to ensure website operation;
  • Companies hired to provide database management services;
  • Companies hired to carry out promotional campaigns
TRAMONTINA INTRANET COOKIES (www.tramontina.net)
  • Token;
  • Nick (user nickname);
  • Lang/Language;
  • To identify the profile and navigation for management, administration, service, expansion and improvements in the products and services offered;
  • To offer a better user experience, remembering his/her preferences;
  • With your consent
  • Database management companies;

Learn more about “Rockin Tags” and access the privacy policy at: https://blog.pmweb.com.br/pmweb-rockin-tags/.

Click here to learn more about “Criteo” and access the privacy policy at: www.criteo.com/privacy/.

Also review the Google privacy policy, available at: https://policies.google.com/privacy.

Who uses our cookies?

The data collected through cookies shall be used by companies hired by Tramontina and Tramontina itself for the purpose of improving your access to the websites and applications, and offering a more personalized navigation/interaction.


Tramontina has no control over the use of cookies captured by third parties.

How can I set cookies?

TRAMONTINA uses third-party tools to facilitate the setting of the cookie options allowed by the user, in accordance with their preferences. When accessing the TRAMONTINA website and Intranet for the first time, a “COOKIES SETTINGS” banner will be displayed, with the possibility of configuring your preferences.

You can change your choices at any time by clicking on the "Cookie Preferences" link located on footer of each website and Intranet Tramontina.

It is important to know that, should you choose to set your browser to disable, reject or block cookies, there may be restrictions on the functionalities of the website pages, and the customization, in accordance with your preferences, together with the viewing session information will also not be recorded, which may negatively impact the usability and experience of our site.

What is the contact channel with Tramontina?

The data subject can clarify any doubts in relation to this “Policy”, as well as request any of their rights, through the communication channels listed below:

  • Controller Data
Company Name: Tramontina Central de Administração Ltda.
CNPJ (Tax ID): 90.114.299/0001-06
Address: Av. 25 de Setembro, 1024, Bairro Triângulo, CEP: 95185-000, Carlos Barbosa | RS
  • Requests/complaint channel
Call center: [email protected]

  • Data Protection Officer information (DPO)
Name: Isaac R. Sartori Junior
Contat Info: [email protected]

Last update: May 30, 2022

Version: Brazil

Applicability: Brazilian