Our History

1911

In the countryside of Rio Grande do Sul, Brazil, in the town of Carlos Barbosa, Valentin Tramontina opens a small iron mill.

In the countryside of Rio Grande do Sul, Brazil, in the town of Carlos Barbosa, Valentin Tramontina opens a small iron mill.
Source: Tramontina archive (Institutional Profile CD photos 2009)

The "Santa Barbara" pocket knife (ref. n 1) is released, which would become the most widely manufactured product at the time.

The
Source: Tramontina archive (Institutional Profile CD photos 2009)

After Valentin Tramontina passes away, Elisa de Cecco Tramontina takes over the company, then under the trade name Vva. Valentin Tramontina.

The
Source: Tramontina archive (Institutional Profile CD photos 2009)

1930

1949

Ivo Tramontina and Ruy J. Scomazzon take over the company's management.

Ivo Tramontina and Ruy J. Scomazzon take over the company's management. Ivo Tramontina and Ruy J. Scomazzon take over the company's management.
Source: Tramontina archive (Institutional Profile CD photos 2009)

The 50s mark the beginning of Tramontina's communication actions with the circulation of its first advertisement on local newspapers.

The 50s mark the beginning of Tramontina's communication actions with the circulation of its first advertisement on local newspapers.
Source: Tramontina archive (Institutional Profile CD photos 2009)

In order to make the brand and its products more visible, Tramontina enters its first trade fairs.

In order to make the brand and its products more visible, Tramontina enters its first trade fairs.
Source: Tramontina archive (Institutional Profile CD photos 2009)

The Forjasul unit opens in Porto Alegre (RS) for the manufacturing of forged items. Later, the unit is transferred to the town of Canoas (RS).

The Forjasul unit opens in Porto Alegre (RS) for the manufacturing of forged items. Later, the unit is transferred to the town of Canoas (RS).
Source: Tramontina archive (Institutional Profile CD photos 2009)

1950

1961

Elisa de Cecco Tramontina passes away. That same year, thanks to the performance of the management and employees, the company becomes an S.A.

Elisa de Cecco Tramontina passes away. That same year, thanks to the performance of the management and employees, the company becomes an S.A.
Source: Tramontina archive (Institutional Profile CD photos 2009)

This year marks the opening of a unit in Garibaldi, RS, Tramontina's main manufacturer of tools.

A single brand policy is established for all Tramontina products. Until then, the logo had featured a handwritten font, which was not easy to reproduce. From 1964 on, a stylized T was adopted for the visual identity, combined with capital letters for easier and simpler reading.
Source: Tramontina archive (Institutional Profile CD photos 2009)

A single brand policy is established for all Tramontina products. Until then, the logo had featured a handwritten font, which was not easy to reproduce. From 1964 on, a stylized T was adopted for the visual identity, combined with capital letters for easier and simpler reading.

A single brand policy is established for all Tramontina products. Until then, the logo had featured a handwritten font, which was not easy to reproduce. From 1964 on, a stylized T was adopted for the visual identity, combined with capital letters for easier and simpler reading.
Source: Tramontina archive (Institutional Profile CD photos 2009)

This year marks Tramontina's first export with a sale to Chile.

Aiming at producing stainless steel serving sets, one more unit is opened in the southern highlands in Farroupilha, RS.

Aiming at producing stainless steel serving sets, one more unit is opened in the southern highlands in Farroupilha, RS.
Source: Tramontina archive (Institutional Profile CD photos 2009)

The company opens another unit in Carlos Barbosa (RS) to manufacture electrical materials. That same year, Tramontina begins activities in the first Regional Sales Office (RSO) in Sao Paulo, SP.

The company opens another unit in Carlos Barbosa (RS) to manufacture electrical materials. That same year, Tramontina begins activities in the first Regional Sales Office (RSO) in Sao Paulo, SP.
Source: Tramontina archive (Institutional Profile CD photos 2009)

1971

1982

Another unit opens in Carlos Barbosa, RS, active in the segment of agricultural tools.

Another unit opens in Carlos Barbosa, RS, active in the segment of agricultural tools.
Source: Tramontina archive (Institutional Profile CD photos 2009)

Work begins in the first Distribution Center in Salvador (BA), putting the new logistic structure into practice. During that same period, the Central Administrative Office, responsible for all of the brand's units, opens in Carlos Barbosa (RS).

Work begins in the first Distribution Center in Salvador (BA), putting the new logistic structure into practice. During that same period, the Central Administrative Office, responsible for all of the brand's units, opens in Carlos Barbosa (RS).
Source: Tramontina archive (Institutional Profile CD photos 2009)

A new Tramontina unit opens in Belem (PA) to manufacture wood blocks for knives and tool handles. That same year, the first foreign Distribution Center (DC) opens in Houston, TX, USA.

A new Tramontina unit opens in Belem (PA) to manufacture wood blocks for knives and tool handles. That same year, the first foreign Distribution Center (DC) opens in Houston, TX, USA.
Source: Tramontina archive (Institutional Profile CD photos 2009)

The NOKIA robot becomes part of the company's history as the first one to be installed in one of the factories to polish frying pan handles. The NOKIA is installed in Farroupilha’s pan unit.

The NOKIA robot becomes part of the company's history as the first one to be installed in one of the factories to polish frying pan handles. The NOKIA is installed in Farroupilha’s pan unit.
Source: Tramontina archive (Institutional Profile CD photos 2009)

Another manufacturing unit opens in Encruzilhada do Sul, RS, to manufacture pine wood panels.

TDS – Tramontina Design & Services

In February, Tramontina begins operations in Houston, Texas, USA. The TDS (Tramontina Design & Services) is a unit that creates packaging, flyers, catalogs, and other graphic material designs for Tramontina USA (TUSA).

Another manufacturing unit opens in Encruzilhada do Sul, RS, to manufacture pine wood panels. <br><br>
    <strong>TDS – Tramontina Design & Services</strong> <br><br>
    In February, Tramontina begins operations in Houston, Texas, USA. The TDS (Tramontina Design  & Services) is a unit that creates packaging, flyers, catalogs, and other graphic material designs for Tramontina USA (TUSA).
Source: Tramontina archive (Institutional Profile CD photos 2009)

In March, Tramontina installs a sales office in the German town of Bergisch Gladbach. The first manager at this unit is Paulo Roberto Chiele.

TEEC
Tramontina enters the market of stainless steel sinks and basins with the opening of a new factory in Carlos Barbosa, RS.

history.1996
Source: Tramontina archive (Institutional Profile CD photos 2009)

Mexico
In addition to opening the first Sales Office abroad in Huixquilucan, state of Mexico (Mexico), 1997 also marks the establishment of Tramontina as a notorious brand. This is also the year when polls show that 94% of Brazilian consumers prefer the brand's products.

history.1997
Source: Tramontina archive (Institutional Profile CD photos 2009)

Tramontina Delta
Tramontina opens a unit in the northeast of Brazil, in Recife, PE, where plastic furniture gets manufactured.

history.1998
Source: Tramontina archive (Institutional Profile CD photos 2009)

South Africa
Tramontina South Africa – Trasaf is the new investment in the South African market and neighboring countries.

Colombia
Tramontina opens TECOL in Bogota, Colombia.

1990

2000

Carlos Barbosa Retailer

Tramontina opens a new retailer store in Carlos Barbosa with the aim of contributing towards the project to attract tourists to the southern Brazilian highlands and promote the brand among tourists and customers.

<strong>Carlos Barbosa Retailer</strong> <br><br>
    Tramontina opens a new retailer store in Carlos Barbosa with the aim of contributing towards the project to attract tourists to the southern Brazilian highlands and promote the brand among tourists and customers.<br><br>
Source: Tramontina archive (edição impressa da Tramontina Hoje 2000)

PRO Line
Tramontina launches the PRO Line, tools for professional use with precision and resistance as their main features.

<strong>PRO Line</strong> <br>
    Tramontina launches the PRO Line, tools for professional use with precision and resistance as their main features.
Source: Tramontina archive (edição impressa da Tramontina Hoje 2000)

India
In February, Tramontina initiates operations in New Delhi, India, with TRADEL.

France
In March, Tramontina initiates operations in Paris, France, with TFRANCE.

Chile
In October, Tramontina initiates operations in Chile, with TCHILE.

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Brand
This year marks another change to the brand's visual identity. Tramontina's logo receives new shapes which convey the company's characteristics of reliability and innovation.

<strong>Brand</strong><br>
    This year marks another change to the brand's visual identity. Tramontina's logo receives new shapes which convey the company's characteristics of reliability and innovation.
Source: Tramontina archive (Institutional Profile CD photos 2009)

Tramontina's Centennial
With work, transparency, leadership, devotion, valuing of people, and customer satisfaction, Tramontina completes one hundred years of existence. On this date, we make a point of thanking all those who trust and dedicate themselves to building this company: employees, partners, communities, and customers.

History told in one publication
The first part of this centennial journey is told in the publication about the company's trajectory from its foundation, when Valentin Tramontina opened his small iron mill, through 2011. In addition to images with photos from the period, there are also transcripts of quotes by the founders and testimonials by the directors that joined the company over time. It is a trip through time and Tramontina's history shared with friends and clients.

<strong>Tramontina's Centennial</strong> <br> 
    With work, transparency, leadership, devotion, valuing of people, and customer satisfaction, Tramontina completes one hundred years of existence. On this date, we make a point of thanking all those who trust and dedicate themselves to building this company: employees, partners, communities, and customers.<br><br>
    <strong>History told in one publication</strong> <br>
    The first part of this centennial journey is told in the publication about the company's trajectory from its foundation, when Valentin Tramontina opened his small iron mill, through 2011. In addition to images with photos from the period, there are also transcripts of quotes by the founders and testimonials by the directors that joined the company over time. It is a trip through time and Tramontina's history shared with friends and clients.
Source: Tramontina archive (CD fotos Tramontina Hoje 2011)

Infinity – the symbol of the 100th year celebrated in 2011
The number 100 present in the 100 year stamp was developed by ZON Design to signal Tramontina's centennial and reveals the dynamic and trailblazing spirit of the company, announcing its presence in years to come with the infinity symbol stylized in the two zeros.

<strong>Infinity – the symbol of the 100th year celebrated in 2011</strong> <br>
    The number 100 present in the 100 year stamp was developed by ZON Design to signal Tramontina's centennial and reveals the dynamic and trailblazing spirit of the company, announcing its presence in years to come with the infinity symbol stylized in the two zeros.
Source: Tramontina archive (CD fotos Tramontina Hoje 2011)

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history.2012-2

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Tramontina enters the professional kitchens segment
With this line of products, Tramontina enters the exclusive professional kitchens segment and opens the perfect stage for chefs to express their art. With the needs of contemporary gastronomy in mind, the range includes high-quality equipment and modules with an exclusive design for the most demanding cooks.

<strong>Tramontina enters the professional kitchens segment</strong> <br>
    With this line of products, Tramontina enters the exclusive professional kitchens segment and opens the perfect stage for chefs to express their art. With the needs of contemporary gastronomy in mind, the range includes high-quality equipment and modules with an exclusive design for the most demanding cooks.
Source: Tramontina archive (CD fotos Tramontina Hoje 2013)

Opening of offices abroad
Tramontina opens Tramontina Africa (TRAF), installed in Johannesburg, South Africa, and is responsible for serving the entire African continent.

<strong>Opening of offices abroad</strong> <br>
    Tramontina opens Tramontina Africa (TRAF), installed in Johannesburg, South Africa, and is responsible for serving the entire African continent.

The company also opens the Tramontina Singapore (TRASING) office to serve countries in southeast Asia and Oceania.

The company also opens the Tramontina Singapore (TRASING) office to serve countries in southeast Asia and Oceania.

What is more, Tramontina Mexico (TEMEX) now counts on extra support from a new regional office in Monterrey.

What is more, Tramontina Mexico (TEMEX) now counts on extra support from a new regional office in Monterrey.
Source: Tramontina archive (CD fotos Tramontina Hoje 2014)

Tramontina launches e-commerce for wood furniture.
Entering the online segment, it makes over 200 products of the line available via the website: www.moveistramontina.com

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T store Chile

First store opens in Chile. Located in Alto Las Condes Mall in Chile's capital, Santiago, the store offers more than 1,000 Tramontina products in an area of 280,000 square meters.

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T store Salvador

Store opens in Salvador, BA. With approximately 500 square meters and located in the Pituba neighborhood, the store offers 1,800 Tramontina products.

history.2015-8

history.2016

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Source: Tramontina archive (CD fotos Tramontina Hoje 2016)
Credits: Debora Zandonai

2011